Press kit

Keegan Purnell is a Halifax-based author, marketer and entrepreneur. He wrote Enjoy Productivity: How to Game the Science of Productivity, a field guide built on a simple idea: know what matters, then enjoy the work of doing it. He is CMO of Dairee, Brand Manager at FLIK Energy, and a Computing Science and Business Administration student at Saint Mary’s University.

Keegan Purnell is an author, marketer and entrepreneur based in Halifax, Nova Scotia. His first book, Enjoy Productivity: How to Game the Science of Productivity, is a field guide to ten habits of mind, from clarity and focus to meaning and presence. Rather than promising to help readers do more, it shows them how to know what matters and enjoy the work of doing it. Each habit is explored through short, practical lessons grounded in behavioral research and real stories.

Keegan leads marketing for two early-stage startups fighting waste: as Chief Marketing Officer of Dairee, which turns surplus milk into fertilizer, and as Brand Manager of FLIK Energy, which uses presence sensors, smart outlets and AI to cut wasted electricity. He has published 151 stories on Medium about marketing, persuasion and consumer psychology, and studies Computing Science and Business Administration at Saint Mary’s University as part of Enactus.