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About Keegan Purnell

Keegan Purnell in a striped button-down shirt

About

Hi, I’m Keegan.

I’m a marketer, student and author based in Halifax. I’ve read more than 110 nonfiction books on marketing, leadership and entrepreneurship, and most of the productivity advice among them made the same promise: a way to do more. Enjoy Productivity starts somewhere else. Before asking how to do more, it asks what is worth doing at all.

Today I build brands for two startups fighting waste: food waste as CMO of Dairee and energy waste as Brand Manager at FLIK Energy, while studying Computing Science and Business Administration at Saint Mary’s and working with Enactus. That is a full calendar, and a full calendar is where habits stop being ideas and start being tested.

Startups
2 at once
Medium
151 stories
Books read
110+ nonfiction
Based in
Halifax, NS
See the 31 books that stayed with me →

Résumé

Experience

Marketing, digital content and startup strategy, backed by eight years of kitchen shifts that taught me how to work under pressure.

Work

  1. Oct 2026
    Present

    Brand Manager

    FLIK Energy · Halifax, NS

    • Own brand identity, positioning, messaging and visual system across pitches and digital channels.
    • Wrote the FLIK Executive Strategy Suite 2026, a four-part report on brand, growth, business intelligence and corporate strategy.
    • Built an investor and judge Q&A bank covering operations, marketing and finance.
    • Identify marketing angles and growth opportunities as FLIK Energy moves from residential pilot to business customers.
  2. Sep 2026
    Present

    Chief Marketing Officer

    Dairee · Halifax, NS

    • Built the brand from the ground up: positioning, messaging, visual style and tagline.
    • Launched and manage Instagram, TikTok and LinkedIn with research-backed content on Canada’s dairy waste problem.
    • Shaped a social, then political, then industrial change strategy: public awareness first, then policy advocacy and industry partnerships.
    • Developed pitch materials for the Saint Mary’s University Innovation Cup.
  3. Mar 2024
    Present

    Content Creator

    Startup Stash (Medium)

    • Write SEO-optimized long-form articles on startup growth, innovation and digital marketing.
    • Use reader engagement data to refine topics, tone and structure.
Show earlier experience
  1. Dec 2025
    Mar 2026

    Content Creator

    Write A Catalyst (Medium)

    Long-form writing on culture, creativity and personal growth on a steady publishing schedule.

  2. Sep 2025
    Jan 2026

    Peer Support Worker

    Hope4mentalhealth · Halifax, NS

    One-on-one and group peer support, wellness workshops and outreach to reduce mental health stigma.

  3. 2015
    2023

    Line & Prep Cook

    Restaurants across Nova Scotia

    Eight years of high-volume service, running multiple stations and training new staff. I still work as a groundskeeper with Gung Ho Enterprises.

Education

  • Bachelor’s, Computing Science & Business AdministrationSaint Mary’s University · 2026 to present
  • Business Administration (BBA program)St. Francis Xavier University · Marketing, HR, strategy and sales

6 Certificates

  • Social Media Marketing · Meta98%
  • Social Work Practice · U. of Michigan98%
  • IT Support · Google96%
  • Digital Marketing & E-commerce · Google94%
  • Entrepreneurship · U. of Pennsylvania93%
  • Sales Operations · Salesforce86%

Skills

  • Brand strategy
  • SEO
  • Content & copywriting
  • Social media
  • Pitch development
  • Data visualization
  • CRM & Salesforce
  • Email marketing
  • Scrum

Quick answers

Quick answers about Keegan

Who is Keegan Purnell?

Keegan Purnell is a Halifax-based author, marketer and entrepreneur. He wrote Enjoy Productivity: How to Game the Science of Productivity, is Chief Marketing Officer of Dairee and Brand Manager at FLIK Energy, and studies Computing Science and Business Administration at Saint Mary’s University.

What does Keegan Purnell do at Dairee and FLIK Energy?

As Chief Marketing Officer of Dairee, a startup that turns surplus milk into fertilizer, Keegan built the brand from the ground up and runs its Instagram, TikTok and LinkedIn. As Brand Manager at FLIK Energy, which uses presence sensors, smart outlets and AI to cut wasted electricity, he owns its positioning, messaging and visual identity.

Where is Keegan Purnell based?

Halifax, Nova Scotia, Canada, where he studies Computing Science and Business Administration at Saint Mary’s University and is part of Enactus.

What has Keegan Purnell written?

His first book, Enjoy Productivity, and 151 stories on Medium about marketing, persuasion and consumer psychology. His next book, Enjoy Entrepreneurship, a guide for first-time founders, is in progress.

How can I contact or book Keegan Purnell?

Email keeganpurnell@gmail.com or message him on LinkedIn. He is available for podcast interviews, campus talks, workshops and brand collaborations. Bios and photos are in the press kit.

Let’s work together

Hiring, collaborating or hosting an event? I’d love to hear from you.

Get in touch Press kit